Mtundu wamasewera apadziko lonse lapansi umayambitsa ma sneaker owonongeka.

Posachedwapa, kampani yopanga zinthu zamasewera ya PUMA idayamba kugawa nsapato zoyeserera za RE:SUEDE zoyesera za RE:SUEDE kwa omwe atenga nawo gawo ku Germany kuti ayese kuwonongeka kwawo.

Pogwiritsa ntchito ukadaulo waposachedwa, aRE: SUEDEmasiketi adzapangidwa kuchokera kuzinthu zokhazikika monga suede wonyezimira ndiukadaulo wa Zeology,biodegradable thermoplastic elastomer (TPE)ndiulusi wa hemp.

M'miyezi isanu ndi umodzi yomwe otenga nawo mbali adavala RE: SUEDE, zinthu zogwiritsa ntchito zida zowonongeka zidayesedwa kuti zikhale zolimba kwambiri asanabwezedwe ku Puma kudzera m'malo obwezeretsanso omwe adapangidwa kuti alole chinthucho Pitirizani ku sitepe yotsatira ya kuyesa.

Nsapatozi zidzawonongeka m'malo olamulidwa ndi Valor Compostering BV, yomwe ili mbali ya Ortessa Groep BV, bizinesi ya banja lachi Dutch lopangidwa ndi akatswiri otaya zinyalala. Cholinga cha sitepeyi chinali chofuna kudziwa ngati manyowa a grade A atha kupangidwa kuchokera ku nsapato zotayidwa kuti zigwiritsidwe ntchito paulimi. Zotsatira za zoyesererazi zithandiza Puma kuwunikira njira yowonongera zachilengedweyi ndikupereka zidziwitso pa kafukufuku ndi chitukuko chofunikira tsogolo lakugwiritsa ntchito nsapato mokhazikika.

Heiko Desens, Global Creative Director ku Puma, adati: "Ndife okondwa kuti talandira kangapo kuchuluka kwa ma sneaker athu a RE: SUEDE kuposa momwe tingapereke, zomwe zikuwonetsa kuti pali chidwi chachikulu pamutuwu. za kukhazikika. Monga gawo la kuyesera, tidzasonkhanitsanso ndemanga kuchokera kwa omwe atenga nawo mbali za chitonthozo ndi kulimba kwa sneaker. Ngati kuyesako kwachitika bwino, ndemangayi itithandiza kupanga masitayelo amtsogolo a sneaker. "

Kuyesa kwa RE: SUEDE ndi pulojekiti yoyamba yomwe idakhazikitsidwa ndi Puma Circular Lab. Circular Lab imagwira ntchito ngati malo opangira ukadaulo wa Puma, kubweretsa akatswiri okhazikika komanso opanga mapangidwe kuchokera ku pulogalamu ya Puma yozungulira.

Pulojekiti ya RE: JERSEY yomwe yakhazikitsidwa posachedwa ndi gawo la Circular Lab, pomwe Puma ikuyesera njira yatsopano yobwezeretsanso zovala. (Pulojekiti ya RE: JERSEY idzagwiritsa ntchito malaya a mpira ngati chinthu chachikulu chopangira nayiloni yobwezerezedwanso, ndicholinga chochepetsa zinyalala ndikuyala maziko amitundu yozungulira yozungulira mtsogolo.)